Asera provides Global 2000 and emerging-growth companies with an eBusiness Operating System that includes a software platform and applications development environment. Asera allows companies to customize best-in-class software applications, implement their business processes rapidly, and remain insulated from the cost and complexity of technology change.

Basically said, Asera can integrate all of a business’ software so that it speaks the same language and shares all of the company’s information. And it is scalable to integrate any new software. And it can significantly increase a company’s time to benefit. And it can reduce operating costs. And…

Asera came to us with an unbelievable claim, a business operating system that could integrate other applications and platforms. It was hard-to-believe. It was hard for us to believe, but once we saw the product in action, we believed.

The challenge was how to get others to believe, or at least be open enough to see for themselves. A lot of other companies were giving a similar message but unable to deliver on all of the promises. What could we say? “No, no really, we’re the ones you can trust.”

The solution was not to try and give the same message with a different spin that would make the audience’s eyes roll. The solution would have to be a totally different approach. Instead of taking Asera’s point of view, we took the audience’s “yeah right” point of view. In our message, we acknowledged their skepticism, “You can choose not to believe, but what if you’re wrong?” It was also guaranteed. Now that upped the ante beyond the competitors. The design had to be credible because what we were really selling was fundamentals and longevity. We developed a consistent brand platform that we then used in print advertising, collateral, and direct mail to reach our audience.

The results were a hard-hitting campaign that developed leads and enabled Asera to gain additional funding. Asera was also able to develop strategic agreements with companies that could extend its reach.