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| Trade Presentation To establish the CrossAction toothbrush as a revolutionary product, each part of the marketing effort needed to be revolutionary, starting with the presentation to large store buyers (Target, Walgreens, Wal-Mart). Eis Design developed the design and worked with plastic manufacturers to build a presentation like no other. The trade presentation case was made of translucent plastic, with a set of four tabs that the sales force could use to present each aspect of the brush. |
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