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no extra upfront costs to the business. Sound simple? The program was actually highly underutilized, and PG&E was not meeting its state mandated goals. We found the major obstacle for these businesses was time. Our approach for this collateral system was to keep the information concise, easy to understand, and make it easy for businesses to apply. We even quantified the savings so that businesses could clearly see their advantage. The results? We were able to turn around a largely ignored program to fully meet PG&E’s goal. |
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